The average mortgage broker spends 6–8 hours of pre-qualification time on every borrower who never reaches closing. Multiply that by the leads who ghost after the first call, the files that collapse in underwriting on issues you could have spotted in five minutes, and the referral partners watching how you handle their clients — and you have the most expensive problem in your business.
We replace your dead contact form with a 30-question borrower pre-qualification system that scores every lead on credit profile, income type, down payment, loan type, and timeline — then routes pre-approval-ready borrowers to the top and surfaces deal-breakers before you’ve spent a minute on the phone.
Independent mortgage brokers and small shops lose more income to unqualified borrowers than to rate competition, lender delays, or any other factor in the pipeline. Here’s what the numbers say — and what it’s costing you every month.
Built specifically for independent brokers and small shops. Delivered as a single HTML file — no login, no subscription, no platform lock-in. Works on any website, any host, any CMS. You own it outright, forever.
Instead of a blank contact form, they encounter a guided 30-question intake experience — professionally branded to your brokerage, NMLS-compliant, and built to feel like the first step toward closing rather than a cold screening call.
Credit score range, down payment, income type, employment history, and past credit events are assessed in real time. A borrower with a recent bankruptcy gets a different message than a 740-score W-2 employee with 25% down — before you’ve spoken a word.
The moment a borrower completes intake, you receive their full profile — score tier, loan type, credit range, down payment, employment status, timeline, and contact info — directly to your phone via email. No dashboard to log into. No app required.
You already know their loan type, credit profile, income situation, and timeline. The first call starts at step three of the conversation, not step one. Your pre-approval rate goes up. Your fallout rate goes down. Your referral partners notice.
Every system is built from scratch for your loan programs, your licensing states, your minimum credit thresholds, and your routing logic. Not a template. Not a form builder. A purpose-built pre-qualification tool.
Most brokers cobble together a contact form, Calendly, and a CRM — and still end up doing the qualification manually on every call. That’s the gap this fills.
| Feature | Generic Contact Form | Calendly Alone | LOS / CRM (Encompass, Velocify) | IECAN Pre-Qual System |
|---|---|---|---|---|
| Captures name + contact info | ✓ | ✓ | ✓ | ✓ |
| Qualifies credit, income, down payment, loan type | ✗ None | ✗ None | ✗ After application | ✓ 30 weighted questions |
| Flags deal-breakers before first call | ✗ Never | ✗ Never | ✗ In underwriting | ✓ Credit events, gaps, no DP |
| Automatic borrower scoring / tier classification | ✗ None | ✗ None | ✗ Manual setup required | ✓ Pre-Approval Ready / Needs Prep / Not Ready |
| Instant scored summary to your phone | ✗ Raw form dump | Partial | ✓ With config | ✓ Full profile at completion |
| Branded to your brokerage + NMLS display | ✗ Generic | Partial | ✓ | ✓ Built from scratch for you |
| State licensing filter | ✗ Never | ✗ Never | ✗ Not at website level | ✓ Auto-redirect in Multi-LO |
| You own it — no platform dependency | ✓ | ✗ Subscription | ✗ Subscription + per-seat | ✓ One file, yours forever |
| Monthly cost | $0 | $10–$16/user | $150–$500+/user | $0 after setup |
LOS and CRM pricing from 2025 published rates. Velocify: ~$60–$100/user/month. Salesforce FSC: $300+/user/month. None qualify a borrower at the website level before the first call. That is the gap IECAN fills.
Average broker compensation on a $400,000 purchase is $8,000–$12,000. A single additional closed loan from a borrower your current contact form would have lost covers any tier on this page — with thousands left over.
The math is direct. A broker averaging 10 hours per fallen file, at two fallen files per month, is losing 20 hours of production time every 30 days — time that could have been spent on closeable transactions. One structured intake system running on your website captures that lost time, sorts it automatically, and surfaces the borrowers worth calling before you’ve said a word.
Questions? Email bene@iecantraining.com directly. No sales team. No runaround.